WELLCARE Blog for Business

Electric blankets allow people who are afraid of the cold or want a cozy sleep environment to get a good night’s sleep. That’s why they have gradually become indispensable.

Electric blankets are common in European households, the current statistics show that more than 5 million electric blankets are sold on an annual basis in Europe. The global electric blanket market is expanding, a market analysis report estimated the value of the global electric blanket market would surge to US$1.2 billion by 2025.

Imagine that you are sitting at your office desk, bundled in a coat that you hope will keep you warm enough so that your teeth stop chattering. You find yourself struggling to type out a document that you need to finish for work, but it feels as though the cold has seeped deep inside your bones.

It’s at that point when you overhear someone from across the room say: “It’s a little warm here, isn’t it?” You end up staring at your companion’s direction in disbelief, wondering how they can feel warm when you are all but freezing.

If you have ever found yourself in a situation where you nearly ended up fighting over something as simple as a thermostat, you don’t have to worry. You are not alone in this dilemma.

Whether you are a light sleeper or a deep sleeper, you need comfortable sleep every night. Choosing the right mattress and blankets are essential for everyone to have a blissful and restful night. It's no wonder the bedding industry is one of the largest and fastest-growing industries in the world today.

If your business imports bed mattresses or bedding accessories, we have a question for you: do you feel the market is becoming more and more competitive? We at Wellcare think so, and we have some ideas that we think will help.

Temperature screening became widespread in homes and public places in the first half of 2020 as a result of the COVID-19 pandemic. Many people believe body temperature is a constant that is approximately 37 degrees Celsius, but that’s not the case.

According to a 2020 Stanford University study, the body temperature of humans has dropped by an average of 0.03 degrees Celsius every 10 years since the 19^th century. The temperature of men has dropped by 0.59 degrees Celsius compared to their forebears, while the temperature of women has decreased by 0.32 degrees Celsius. This means that over the past 200 years, the normal body temperature has dropped from 37 degrees Celsius to 36.6 degrees Celsius.

No matter what you think about the bedding industry, you probably agree that competition is getting steeper. More and more customers prefer shopping for their mattresses online than in physical stores, and the digital market is arguably even more competitive.

As the competition in the bedding industry continues to rise, we recommend adding electric underblankets to your product line to stand out.

The mattress industry of Europe, according to market research between 2007 and 2015, went through mixed dynamics, a drop in 2009 and a sudden increase in 2010-2011. For sustainable growth in an unpredictable market, importers must make sure that they import only from reliable suppliers and work with more reliable suppliers in the business.

The bedding industry has progressed rapidly over the years. Buyer needs have changed and demand has increased, so more companies have been built to match. Unfortunately, that means constant competition between companies.

Wellcare is a reputed manufacturer of bedding and sleep aid products, the most popular one being the electric blanket. The Electric blanket category includes both electric underblankets and overblankets. As the consumer needs for innovative sleep technology increases, electric overblankets will be one of the most important products for Wellcare. By introducing extensive features and functions to our products, Wellcare has become one of the leading makers of electric blankets.

As Generation Z grows more influential, they take over more of the spotlight. Who are the Gen Z anyway and why are they so important?

According to Barclays , Gen Z has become the world's most populated age group with a headcount of 1.9 billion. That means they make up 25% of the world’s population, exceeding Gen Y - better known as the millennials - who make up 24%. Gen Z is expected to be the world's largest consumer group in 2020, taking up 40% of buyers in the United States, Europe and the BRIC.