WELLCARE Blog for Business

If your business imports bed mattresses or bedding accessories, we have a question for you: do you feel the market is becoming more and more competitive? We at Wellcare think so, and we have some ideas that we think will help.

Adding the right product to your offerings can increase your sales and attract new customers. For retail stores, for example, new products generate curiosity in shoppers.

Salespeople have the perfect opportunity to approach the customers and communicate with the customers, as they probably have questions. Through that interaction, the salesperson can understand their customer's needs and recommend the right product for them.

Importers can also pitch new product innovations to their retail partners through the same method—sparking their interest and then getting to know their needs.

The bedding industry is constantly evolving. Most successful brands are now focused on creating the best sleep experience for their consumers. They seldom sell thin mattresses, to maximise comfort, and now sell different bedding accessories such as pillows, bedsheets and blankets.

However, most bedding stores are still missing a crucial element: temperature.

Wellcare understood this, and so we designed the perfect new accessory for the sleep aid and bedding industry: an electric underblanket.

Warmth is the key to getting a good night of sleep. Pre-warming beds with an electric underblanket helps you relax, both physically and mentally. It also helps you sleep more comfortably.

We recommend adding an electric underblanket to your product line. However, not just any electric underblanket will do. Quality varies between manufacturers, and the wrong electric underblanket can even affect your sleep negatively. If you don’t know a lot about choosing the right electric underblanket, today is your lucky day.

Wellcare has been a reputable manufacturer of flexible heating products for over 25 years. We are a global leader when it comes to electric blankets, including overblankets and underblankets, heating pads and heating cushions.

If you are looking for a unique and innovative product to change your customers’ lives, we’re confident that Wellcare’s new 4D DWF electric underblanket is the product you are looking for.

Learn what Wellcare’s 4D DWF technology is all about, and why it has the potential to disrupt the industry over the next decade. We have also tailored a Distribution Partnership Program for importers interested in bringing our product to their country. Contact us for details and apply today.

The electric underblanket is a product for all seasons

While electric underblankets gather the most sales during winter, there is a demand for it all year long. It’s a common misconception that the electric underblanket is a seasonal product, but most buyers have found that they still use their underblankets in spring, fall or even summer.

People often turn on their cool fan or air-conditioners in hot weather so that the room temperature stays at a comfortable level. They then turn on their electric underblanket for a shorter period, just to warm up their bed and ensure they don’t sleep on a chilly mattress. It’s also perfect for people with chronic pain, such as backaches and muscle strains: even thirty minutes of warmth helps soothe and relieve their discomfort.

Many people also enjoy the electric underblanket because they’ve become conscious of their health. The Japanese Prime minister’s doctor, Ishihara Yumi, mentioned that low body temperatures help cancers grow, making it important to keep your body warm at night. An electric underblanket is one ideal way to do this during most seasons or climates you’re in.

Market demand for it is rising

Another reason you should include electric underblankets in your product line? The market is constantly growing. The electric blanket market is estimated to reach 1,990 million US Dollars by the end of 2025. Diving into the market now will help you stay ahead of the game.

There are many logical reasons for the electric underblanket’s market growth. First, the longer people live, the more sensitive they become to the cold. Second, more and more people experience sleep problems and electric underblankets help create the perfect sleeping environment. Third, the global temperature continues to decrease, making the weather much colder during winters.

So if the trend is rising, where do we see it headed? We interviewed experienced sales managers and chief officers here at Wellcare. Since they work with top distributors globally and are deeply familiar with the market, we wanted to hear their advice.

They believe consumers are becoming more sensitive and discerning when it comes to good products. Modern buyers aspire for certain levels of quality in their life, and so are willing to spend extra money on better products. Customer know higher quality products takes more time and work, therefore, in the case of Wellcare, our consumers are willing to invest in our high-quality products that provide them with better comfort and relaxation.

Consumers are also asking for more value out of their purchases. They want comfortable heating products that do not overheat. A lot of users have experienced electric underblankets that overheat through extended use, causing them to sweat. It was the complete opposite of the comfortable experience they were looking for, and they wanted brands to come up with a solution.

This is why Wellcare came up with our unique 4D DWF (4D Dynamic Warmth Flow) technology that eliminates overheating in electric underblankets.

When asked about their view on the product’s market potential over the next ten years, our experts said the industry was competing on warmth, safety, comfort and eco-friendliness. Now, consumers are asking for electric underblankets with an even better feel and sensitivity. They want to experience a whole new level of comfort and not just plain heat. These are customer wants and needs that will continue to influence the market trend.

How can we design a better electric underblanket?

It’s difficult to go from comfortable to extremely comfortable right away. Here at Wellcare, we always aim to create the best product for our customers, so we conducted rigorous research and numerous lab tests to improve any flaws found in our electric underblankets.

We realized that when we turn on the product and sleep on it for a long period of time, such as overnight, our body temperature rises too high. Our solution was the 4D DWF technology and so we created a controlled, moisturized warmth flow. Then we conducted many tests to find the best formula for comfortable heat over longer times.

After many years of research and development, we designed the best version of our technology and introduced it to the market. Our customers can now switch on the electric underblanket and enjoy a warm night of sleep without any overheating worries.

Sell based on value, not price

People unfamiliar with electric underblankets might want to price the product based on competition rather than the product value. This is a common trap to fall into.

The reason you shouldn’t compete on price is that there will always be cheaper products out there. Lower your prices means you need to sell more in order to stay at a profitable level. A lower quality product may also bring a higher amount of customer complaint, which ultimately hurts your margin and reputation. You can overcome this challenge by focusing on the value you bring to customers with your products.

Think about all the bed mattresses, pillows, bed sheets or blankets you sell. All your best products are successful because of the valuable experience they deliver to their users. A high-quality electric underblanket is the final puzzle piece that enhances and completes the perfect sleeping environment. All your great products will be undermined if you add a low-quality electric underblanket.

If you are serious about creating the best sleeping environment for your consumers, Wellcare’s 4D DWF electric underblankets are your solution. You can read more about Wellcare's unique 4D DWF technology and why your customers will love it.

Why aren’t importers selling electric underblankets yet?

Most bedding importers have two worries when it comes to selling underblankets:

1. They feel it’s a different beast because it involves electricity.
2. They think their sales team is not trained to sell this type of product.

Fear not. Both problems are easily solved by becoming a Wellcare distribution partner. Wellcare’s Partnership Program provides comprehensive customer training and support. Our dedicated team will train your sales representatives to market and sell the products to retail stores and consumers alike.

We also provide product demonstrations, medical studies, reports and ebooks to help your customers better understand electric underblankets. You can use PowerPoint presentations prepared by us to pitch it to your retail store customers. Wellcare’s expert marketing team is also available to answer any of your marketing questions.

Many bedding companies may not see the electric underblanket as a bedding industry product, but we believe this is changing. Wellcare offers a perfect opportunity for early adopters who want to enter the market and stay ahead of their competitors.

Are you interested in Wellcare’s Partnership Program? Sign up early to claim a spot for your team. Visit our Partnerships page to sign up today!