WELLCARE Blog for Business

No matter what you think about the bedding industry, you probably agree that competition is getting steeper. More and more customers prefer shopping for their mattresses online than in physical stores, and the digital market is arguably even more competitive.

As the competition in the bedding industry continues to rise, we recommend adding electric underblankets to your product line to stand out.

Adding electric underblankets to your product line goes beyond generating more revenue. We believe it has a more important objective: delivering a flawless sleep experience to your customers.

If your company sells comfortable mattresses and pillows, a crucial element you might not have considered is temperature. We believe it to be the final puzzle piece that helps you and your customers create the perfect sleeping environment. At Wellcare, we call it the best bed climate (BBC).

Contrary to popular belief, mattresses and electric underblankets are useful throughout the year, regardless of what season it is. Natural blankets allow cold air to penetrate and risk users having cold feet. Electric underblankets work differently: it is placed over the mattress and beneath the bedsheet for the ideal sleeping temperature. Once you have one of these in your sleeping environment, you can go to sleep enjoying cozy warmth and comfort night after night.

The bedding industry and market

It’s widely known that customers have preferred brands to shop from, leading to only a handful of truly successful brands in each industry. The most popular brands make their mark and attract the most customers through quality and range of products.

Selling products at lower prices means competing with most of the market while still making money. Because of this, the mass market becomes saturated with brands trying to do the same thing.

We at Wellcare have a different motive: we provide new, innovative product lines that we sell based on value, not price. We allow importers to explore newer products on the market and give buyers more options and perspectives.

The consequences of competing on price

1. Low profits due to high competition. Your company risks lower profit margins because of the excessive competition in low-cost product segments. You might lose sales completely if customers find your products low in quality. In the end, success as a bedding business is not about your competition. It’s about catering to your customers in better ways and keeping them satisfied and loyal.

2. Inventory pile-up. Pile-up happens when there is no estimation of products for your business. If you keep high product quantities, you need to know how to sell those stocks as well. You need importers, retailers or customers to buy from your inventory at a steady rate, to show there is demand for your product and a growing market for your brand.

How does a new product help you stay competitive?

Expanding your product line is a strategic way to grow your business and create higher revenue. Adding relevant products that solve customer needs—in this case, enhancing the sleeping experience—is critical for success.

People buy high-quality mattresses and blankets because they want to sleep better. Wellcare electric blankets, including underblankets and overblankets, are a perfect complement to mattresses, pillows and bedsheets. They improve the customer’s comfort and relaxation experience without replacing the other products you’re already selling.

Wellcare studies found that temperature is an essential element to a good night of sleep. The underblanket and the mattress complement each other. A good bed may be comfortable and warm enough, but an efficient underblanket strengthens that experience.

Placed between the bedsheet and the mattress, an electric underblanket warms up the bed and retains the comfortable warmth all throughout the night. These two products work together to create the best bed climate and therefore the perfect night’s rest.

This is just one example of how providing good, comfortable products can help importers satisfy their customers, improve their business and stay competitive.

Finding the perfect product to sell

Product life cycle

The life cycle of a product defines the four stages that it goes through within the company. These are the introduction, growth, maturity and decline stages.

The ones in the decline stage are becoming obsolete in the market, particularly if they have expired. Ideally, products experience stages of trending and wide availability before they approach the decline stage. To avoid a decline in product line and upgrade the business, companies usually develop new products with higher value and quality.

When finding the right product to add to your line, consider its life cycle.

Market opportunities

Brands such as Wellcare focus on customer convenience, which creates word-of-mouth marketing and product demand. Wellcare electric underblankets have higher quality, excellent performance and great potential in the market, making it a rare market opportunity for importers.

The electric underblanket market is likely to keep growing and expanding, with quality products appearing to compete in the global market.

Customer needs

Every company must understand the needs of its customers first. It is the only way to build a customer base that is right for its products and an experience that is right for its market. If you are deciding how to expand or update your company, make sure you are focused on fulfilling the needs of your customers.

Find out how you can cater to your potential customers in a way that will benefit you and expand your business. Customer feedback, for example, is essential in helping you improve your services in the future.

Wellcare’s electric underblankets are a good example of understanding and serving customer needs. The product helps you relax and keep warm, and are useful in any season. The technology has also proven efficient, convenient and useful in senior care. We achieved this by keeping the customer’s needs in mind and delivering the best quality we could create.

Customer loyalty

After you’ve gained a strong customer understanding, take the time to earn their trust in your products. Keep improving your services, your product quality and the overall customer experience.

Having loyal customers is essential because, once you find them, they will be your greatest business resource. They will support your business continuously, buy your products repeated times and give you valuable feedback. To build a stronger customer base, create trust among your new customers and reward the loyalty of your current customers by putting their needs first.

The best-selling combinations

A great business tactic is to offer package deals. If a customer is buying a smartphone, for example, they will likely opt for the package that includes free headphones. These benefits and delights the customer, while benefitting the company who now has a customer using two of their branded products.

This is something you can apply to mattresses and electric underblankets as well. Customers can purchase both products at the same time, from the same brand, to serve the purpose of goodnight comfy sleep. Not only is it a convenient purchase, they know that the two products are compatible enough to be used together.

This creates upsell value, something that companies should be emphasizing and taking advantage of. The electric underblanket from Wellcare is particularly unique because of its key feature: the 4D DWF technology.

All about Wellcare’s 4D DWF technology

The brand new and innovative 4D DWF (Dynamic Warmth Flow) technology was invented by Wellcare, after five years of rigorous research.

The 4D DWF electric blanket is punched with several holes. Hot air is released through these holes, properly distributing the warmth flow to different areas of the blanket and bed while also preventing overheating, sweating or discomfort.

This provides a warm and blissful experience for all consumers, with no sleep disturbance. The technology is effective and efficient, helping people stay relaxed and comfortable all throughout the night.

Our electric blankets also offer higher breathability. The product holes allow for increased ventilation: as hot air is released, it merges with the colder, outside air and creates a moisturized warmth. This gives you comfortable comfort while you sleep.

Altogether, Wellcare’s electric blanket technology creates a very unique and valuable experience for all users. If your customers are looking for the perfect product to help with their sleep and relaxation, this product will satisfy their needs.

Join the Wellcare Partnership Program

Wellcare is ready to enter the European market and introduce better sleep experiences to more people. Our research has shown there are many opportunities available when it comes to sleep technology, and Wellcare is one of the best manufacturers.

If you’re interested in bringing Wellcare’s innovative 4D DWF products to your country, you can sign up for our Partnership Program. We are looking for importers who recognise the value we bring to customers and who want to help us bring comfort and care to people everywhere. Our program includes training sessions for your sales teams to learn more about the electric blankets, its usage and its benefits.

If you are an importer in Europe that’s interested in selling Wellcare products, sign up for the program below. Click on the link below to reserve your spot today.