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First half of 2017 has already gone by and the "wellness bandwagon" has not shown any sign of slowing down. Globally, the amount of money consumers spend on health & personal care products has been continuously increasing for the past decade.
While it's possible to blame today's wellness popularity on social media such as Facebook and Instagram for motivating people on getting those killer abs in their selfies, we cannot deny the fact that people today are just much more aware of their health and wellness.
Let’s see how these trends may impact the global consumer market:
Now Trending: Choosing to Stay at Home Over Going Outside
More and more people are choosing to stay at their homes on a Friday night rather than dress up to go out on a date or dinner. With more "bedroom" search volume and social media posts than ever before, we are looking at a new generation of people who are really getting cozy and value highly in personal comfort and self care.
Now Trending: Relaxation After Extensive Workouts
The fitness hype that started in 2012 and peaked in 2014 has retained its fever ever since. This year, fitness fanatics are still very much into high intensity workouts to maintain ideal body shape. However, the fitness hype has led to an increasing amount of over-training, muscle soreness, and injuries. Fortunately, as a result, now more people understand the importance of rest and recovery.
What Health & Personal Care Products fit these trends?
Although nutritious and healthy foods often take the center stage among wellness products, there are many other products associated with wellness.
Products such as essential oils, personal medical equipments, and portable massagers have good potentials this year by matching these trends.
However, by providing better sleep(rest/recovery) and personal comfort(self care) in your cozy sofa or bed, high quality heating pads and electric blankets are shaping up to become the most ideal health & personal care products for this coming winter.
