WELLCARE Blog for Business

The bedding industry has progressed rapidly over the years. Buyer needs have changed and demand has increased, so more companies have been built to match. Unfortunately, that means constant competition between companies.

Nowadays, consumers want the best quality products to keep them comfortable and warm at home. It’s challenging for brands to market their products when so many others are doing the same.

Distributors can gain an advantage by becoming an expert both in the industry and in their user’s needs. Become the top distributor of any product by understanding the product itself, the market and the customer’s pain points.

In this post, we’ll share everything you need to know to become a leading distributor of the bedding industry’s latest innovation: the electric underblanket. The electric underblanket is now an essential product in the bedding industry and is the answer to staying competitive.

Wellcare, the manufacturer of electric blankets, including underblanket and overblanket

Wellcare is a company established in 1995 by two sisters, Cindy and Jessica Wu. The founders wanted to create happiness for families, improve people’s quality of life, and share their business knowledge with their partners, distributors and agencies.

For as long as Wellcare has been in the industry, we have worked with the best experts to shape our services and achieve our business goals. We now have an outstanding record of delivering our best service to our importers, distributors and customers.

We aimed to understand people's needs like no other brand has done. We prioritize our users when it comes to product quality, successfully making products that are purposeful, comfortable and worthwhile to use. We even made the necessary switch to eco–friendly materials. Our team members go through each step of our product development process with sincerity and attention to detail.

Most importantly, our electric blanket technology is unlike any other. Through careful research, development and testing, we invented the unique 4D DWF (Dynamic Warmth Flow) technology to solve many of our user’s needs.

We’ll talk about this unique tech in more detail later. In summary, this Wellcare innovation provides extremely comfortable heating for users by focusing on a sleep factor other blankets overlook: temperature. Customers sleep in perfect warmth throughout the night without common issues like overheating and sweating.

Wellcare is keen to make sure that customers get the very best experience from us. We also believe that importers and distributors have the potential for better business, with our unique electric blanket.

Why customers need the electric blanket

People need high-quality electric underblankets for many reasons. More than anything, they want more restful nights and refreshing mornings. To get that, they need an enhanced sleep experience.

If someone struggles with insomnia or simply has trouble relaxing, the electric underblanket can help improve that. The product is all about creating a perfect sleep environment where one can relax, warm up and have a good night sleep.

Benefits for older users

People of wide age ranges can buy electric underblankets, but elders make up a large part of our market.

As you grow older, your body becomes more sensitive to cold weather, joint aches, back pains and more. You’re also at risk of other things that contribute to cold sensitivity, such as:

1. Low blood pressure
2. Poor metabolic rate
3. Exposure to cold water and weather
4. Side effects from certain medications
5. Loss of elasticity of blood vessels

Back in the day, elders would solve these by applying warm or heated products directly on their skin and using a regular blanket to keep warm. Today, new technology like Wellcare’s electric underblanket is an easy, all-in-one and convenient solution.

Climate change and varying weather

Weather conditions fluctuate more easily in the age of global warming. It’s extremely difficult to cope with harsh weather conditions without the right tools. It can be a simple problem like difficulty sleeping in the cold, which affects your health in many other ways.

Winters today are colder than winters from ten years ago. For example, in 2019, Greece experienced snow from January to March, the US experienced extremre coldness that was under -32°C with windchill as low as -52°C. The earth will continue experiencing harsh weather climates in the coming years. Flexible heating products such as electric underblankets, heating cushions and heating pads will become more in-demand as people try to adapt to these changes.

The electric underblanket is especially unique as it’s useful in any season, not just the winter. It delivers better sleep and more comfortable nights, gradually improving your overall health and resilience.

The perfect temperature for sleep

The best temperature for your room is around 16~18°C (60.8~64.4°F) for a good night's sleep. The electric underblanket creates what we call the Best Bed Climate (BBC), or the ideal room conditions for the best sleep experience.

If your bedroom has the right humidity level, the electric underblanket does its best work by merging its warm air with the natural room temperature. This creates an effect of adjusting the temperature and heat flow you’re experiencing.

Other factors for the right sleep environment

Many distributors already sell comfortable bed mattresses, pillows and bedsheets, all of which contribute to a good night’s sleep for customers. Here are some other important elements:

• Noise levels. Sleep in a peaceful environment that encourages relaxation. Create a soothing atmosphere with little disturbance, and calming sounds if you can. Consider music therapy to help you relax and fall asleep.
• Temperature. Wellcare considers this one of the most essential factors. Extreme temperatures are not only uncomfortable and stuffy, they can also negatively affect your health. Go for moderate, warm temperatures to avoid cold hands and feet or uneasiness and sweating.
• Bedroom colours. The look and colour of your bedroom contributes to a soothing environment to sleep in. We recommend lighter shades of colour for your bedroom walls.

Prioritize value, not price

Many companies depend on low-cost labour or manufacturing to protect their revenues. While this is sometimes a good idea, you might be compromising on product quality. Your business must provide genuinely helpful solutions to your customer’s problems.

Lowering your prices to stay competitive can ironically make it difficult to sell your product. At Wellcare, we focus on creating maximum value for the users and providing them with high-quality products, styles and experiences. We also look for unique qualities in our product and highlight that feature.

Our electric blanket, for example, has a unique temperature balance and control feature that our customers love. Our 4D DWF tech is likewise original and one-of-a-kind in the market.

We use high-quality materials that are well-designed and carefully selected. The product fabric is soft, relaxing and good for your skin, and comes in varying textures that users can choose from. Some have longer or shorter fur, and others are more eco-friendly.

The electric underblanket is about sleep more than anything. We recognise the importance of sleep to our customers and so we highlight the features that will give them more restful nights. Some features we highlight are comfort, temperature control and breathability. This is the value that our product provides, and so we focus on that over the price.

Important features of a good electric underblanket

What exactly are the qualities you should look for in an electric blanket? Choosing an excellent blanket is easy once you know the following points:

1. Quality. Is the underblanket durable? The product is an investment for the long-term, so it needs to last for several years without damage or deterioration.
2. Safety. Blankets are made of sensitive material. When it comes to electric blankets, safety is a very important factor. Look for products with safety certifications, high-quality materials, proper instructions for safe use or any other special precautions taken to lower the risk of harm.
3. Comfort. Electric underblankets are made of fabrics such as polyester, fleece and cotton, and you need to choose what suits you best. Wellcare’s electric underblankets, for example, are comfortable to use and easy to store.
4. Temperature. Different underblankets have different temperature settings. Many traditional electric underblankets also have the problem of overheating when kept on for too long. Wellcare’s 4D DWF solves this problem perfectly so consumers will not sweat or feel uncomfortable in the middle of the night.

Wellcare’s 4D DWF technology

We’ve mentioned what makes our electric blanket stand apart from other, more traditional products: our original 4D DWF technology.

4D DWF stands for 4D Dynamic Warmth Flow technology, which recognises the concept of heat dispersal through tiny holes on the surface of the blanket. Once you turn on the blanket, you can feel small pockets of hot air being released from the surface.

The hot air then merges with the outside cold air to produce moisturised, warm airflow, creating the perfect conditions and ambience for your sleep. This is very useful, beneficial and relaxing for all customers, ensuring that it is a game-changer for the industry. You can read a more comprehensive post about the 4D DWF technology on our blog.

Most bedding companies talk about the durability, hardness and permeability of their materials. While all of that is important, temperature control and adjustment features would enhance the customer’s sleep experience even more.

Electric blankets, including underblankets and over blankets, are the solution to consumers’ sleep needs, and Wellcare welcomes importers who recognise this. If you believe in the potential of our 4D DWF technology, you can become an early adopter by joining our Distribution Partnership Program.

How distributors can improve product sales and promotions

The role of distributors

In Wellcare’s Partnership Program, we train our distributors to effectively market and sell electric blankets. Distributors can then pass on the concepts they learn to their retailers. Our dedicated sales and marketing team will provide full assistance.

We sell our products in bulk to distributors, who then sell to retailers, where the end-users can buy them. This is a tried-and-tested business flow and is how Wellcare works as well. Wellcare adds unique value to the partnership by offering training and support to the distributor’s sales and marketing teams. We’ve always believed in sharing our knowledge and experiences with our business partners, helping them learn and grow.

Additionally, distributors can depend on us as an efficient and experienced manufacturer, with expert knowledge of the market and consumers.

Working with Wellcare

Distributors work hand-in-hand with Wellcare in bringing quality products and service to customers. We aim to become global thought leaders and influential voices on the internet, spreading knowledge about better sleep, health and happiness.

If customers perceive us to be capable and convincing, they will trust us and our products. Our branding and reputation-building efforts will also benefit distributors carrying our products.

With the partnership program, we hope to become even more influential by working with distributors to change more people’s lives. If you believe in the positive impact of Wellcare’s goals and the deep value we bring to customers through our products, knowledges and services then join us in making a mark in the bedding industry.

Click the image link below to sign up for our Partnership Program today.