WELLCARE Blog for Business

The mattress industry of Europe, according to market research between 2007 and 2015, went through mixed dynamics, a drop in 2009 and a sudden increase in 2010-2011. For sustainable growth in an unpredictable market, importers must make sure that they import only from reliable suppliers and work with more reliable suppliers in the business.

To be unique in the mass market, companies must have unique products and quality services to offer to consumers. Clients and customers are always priority: they are the top reason you can sustain your business, so make the best out of the relationship.

How to be an early adopter in the bedding industry

To be a part of the mattress industry, most especially to be an early adopter, gather useful information about the industry first. The more information that you get, the better you will understand and experience business.

From our experience here at Wellcare, selling electric underblankets for beddings stores is becoming a new trend. We had great partnerships working with bedding companies and promoting electric underblanket to their customers and end-users!

Understand the market needs

Early adopters are people who look into products the first time they come out. To be an early adopter, gather significant knowledge about the products and the company producing them.

Electric underblankets are now in demand all around the world. In cold areas or not, the underblanket is always helpful in keeping users warm and comfortable. They are made of highly efficient material that helps with breathability, warmth and comfort. Electric underblankets are made to be easy to use and very comfortable, since they go under the bed sheet and users lie on top of them.

There are various underblanket suppliers and retail companies. As an importer, make sure you get the best underblanket for your consumers.

Why sell new and unique products?

• Selling the same products as competitors can cause a price war, which is not good for either the market or the company. Most people look for the quality of the product rather than the price, so selling quality products is essential.
  

• To succeed, there need to be more ways of selling products than just traditional methods. Both importers and manufacturers have to be flexible and inventive. Seeking out better ways of planning and strategizing is necessary.
  

• In the current market, importers are selling mattresses, blankets and pillows, which are often not enough to cater to the masses. Sleep product manufacturers look deeper into their customers to make sure their needs are being met.
  

• Bedding accessories, such as unique and high-quality electric underblankets made by Wellcare, can increase your revenue and capture the attention of more customers.
  

• Wellcare focuses on customers’ needs rather than on what competitors are doing. Since the business stands on customer satisfaction, we find it essential to provide better quality products instead of compromising on manufacturing budget and price.

What are some sleeping issues to be aware of?

Insomnia is a big issue these days that a large percentage of people around the world go through. In 2017, insomnia accounted for 31.2% share in the sleeping aids market.

Insomnia is simply a lack of sleep caused by psychological pressure, stress, lack of exercise and more. There have been products that help users sleep better, such as the ergonomic pillow, which is a comfortable pillow to relax your back. It also works against neck pain, cramps and aches in the body so users can have a more relaxed sleep.

Other sleeping issues are sleep apnea, narcolepsy, restless legs syndrome, sleepwalking, and so on.

The sleeping aids market

The increasing sleep issues generated the sleeping aids market. The sleeping aids and equipment market is supposed to attain $101.9 billion by 2023.

More people started to pay attention to sleep aids and the lack of product variety there. They focus on the texture, quality and material of the blanket, as well as the temperature it creates for sleep.

A perfect product for all of these is the electric underblanket. This product is becoming increasingly popular because it helps you get comfortable, relaxes your muscles and relieves body stress. Customers who are looking to sleep better will benefit from getting an electric underblanket.

How can you sell the right products in the market?

It can be tricky and difficult to sell products in the market without proper planning and arrangement. Learn about the target market of the product, for instance. Then tell your customers about the function, practicality, appearance and style of the product.

Function

With the electric underblanket, for example, it has many uses and benefits for users. They can keep warm and stay healthy by using the blanket. The blanket has a power source, a timer and an automatic power-off as part of its useful functions.

Practicality

The product should have a practical purpose or the customers will have no use for the product. The underblanket is an efficient product because of its use and purpose in providing warmth and comfort. It is also eco-friendly and very safe to use.

Appearance and style

Nearly all customers are first attracted to a product by its looks before they buy it, especially mid to high-end customers. So the style and appearance of the product has to be eye-catching to the customers.

Wellcare's popular products, such as the electric underblanket and heating cushion, have all the qualities mentioned above. Take a look at our flexible heating products and see for yourself.

Why should importers pay attention to Wellcare's electric underblankets?

Wellcare's electric underblanket is highly efficient. It is the latest technology compared to mattresses and other sleeping aids. The product is simply one of the best on the market, receiving positive reviews from retail store partners and end-users alike.

Importers must understand that the market is not a price war where you compete with other competitors for the lowest price. Wellcare thrives on quality, by developing a market where customers can find the best products. We target customer segments who are looking for performance, quality and satisfaction.

Wellcare’s electric underblanket is effective and efficient, not just in winter but throughout the year. They are beneficial to all kinds of users, from elders who are sensitive to cold or customers who live in hot weather; the blanket can even be used in tandem with the air conditioning.

The target customers of our product focus only on the quality of the product, because they demand the best electric underblanket, not the cheapest one. They want a product that helps them build a healthy life, that is eco-friendly and user-friendly.

Wellcare caters to the mid and high-end users who want quality over price and are willing to invest. They also find the appearance and style important. Our products accomplish all of these needs for them.

Wellcare understands that having the right product for customers can bring in good revenue in business. This is why the underblanket has become quite a product for customers, and is now the latest trend in the bedding industry.

How to determine if you are selling the right products

Here are some important factors to consider when choosing a new product to include in your line.

1. The product function. You need to be able to tell your customer all about the product, how it can be used and how it functions. When you’re able to provide the most basic information to customers, they will see its benefits to them and they will be interested in buying it.

    

2. The practicality. There are too many fancy products out there that do not serve their purpose. A customer always ensures they’re spending on an efficient product that is worth their money. The product you offer them must be practical and have many uses for the customer.

    

3. The appearance. The product needs to be attractive to customers. Many customers are ready to pay for a beautiful-looking product, no matter what the price.

    

4. The style. With the constant developments and additions in the product, there is no reason for products to lack in originality and standards. Make sure that products you are importing have good style and quality.

People from any age group can use electric underblankets, as they are safe to use. The underblanket is especially meant to save energy, and it is effortless to use as well.

The latest 4D DWF (Dynamic Warmth flow) technology

Technology has developed a lot and has helped businesses reach new and potential markets. New technology is vital for people, which is why we invented 4D DWF technology.

Wellcare believes that the bedding industry is missing a core element in its sleeping aids: temperature. It is the last puzzle piece to a spectacular sleeping experience. The perfect temperature can help us in many ways. More than just enjoying warmth, we also understand that warmth is actually essential in keeping our bodies healthy and our muscles relaxed.

This is the latest innovation by the experts of Wellcare. The 4D DWF technology helps the flow of warm air, through small holes on the electric underblanket. The holes release hot air, which then mixes with the outside cold air and produces moisture warmth airflow. This gets distributed around the body, comforting the underblanket users as they relax.

People fall in love with the technology as soon as they try the underblanket for themselves. You can feel heated air throughout the blanket just by placing your hand on the surface. The design has been very effective in making sure heat flows from these tiny holes to comfort your body throughout.

The features and function of the electric underblanket

The electric underblanket has the 4D DWF, which assures users of breathability, comfort and blissful slumber. It is very easy to use, simply placed under the bed sheet while charged with a power source.

The electric underblanket is one-of-a-kind and unlike any traditional blankets. Interested buyers can find it online and physical stores, whereas importers interested in carrying the product can contact us through our distribution partnership page.

Wellcare electric underblanket features

• 4D DWF (Dynamic Warmth Flow) technology
• Super-efficient charging
• Automatic Temperature control
• Crafted with high standard breathable materials

Functions

• It controls the heat flow and merges with the room temperature.
• It spreads under your body from where it can have an impact on the pains and aches in your body. (Not intended for medical use)
• It functions to improve your sleep quality.
• The heat flow technology is unmatched compared to the traditional blankets, and this one works instantly during cold weathers.
• It is especially relaxing for elderly people.

It is an excellent opportunity for the importers as they can make a decent profit by selling these underblankets. As it is the latest technology, it has the potential for growth and business in the market, so the company seeks to involve more importers to find this as an opportunity to gain more customers as well.

The Wellcare Distribution Partnership Program provides all bedding importers the opportunity to carry and sell our electric underblanket in Europe. We include training and all the product information you need to sell it to your customers well. The program is especially effective for newer importers hoping to find better business in the bedding market.

How importers benefit from the underblanket:

• You can sell a new but already very popular product and introduce it to retail stores.
• You can increase your profit by selling in-demand electric underblankets.

How customers benefit from the underblanket:

• They can sleep better and live better.
• They can relax their muscles and soothe uncomfortable muscle joints.
• They can enjoy the longevity and durability of the product for a long time.

If you want to be part of an innovative and life-changing new market, click on the image link below and join the Wellcare Partnership Program today!