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As Generation Z grows more influential, they take over more of the spotlight. Who are the Gen Z anyway and why are they so important?
According to Barclays , Gen Z has become the world's most populated age group with a headcount of 1.9 billion. That means they make up 25% of the world’s population, exceeding Gen Y - better known as the millennials - who make up 24%. Gen Z is expected to be the world's largest consumer group in 2020, taking up 40% of buyers in the United States, Europe and the BRIC.