WELLCARE Blog for Business

Electric blankets allow people who are afraid of the cold or want a cozy sleep environment to get a good night’s sleep. That’s why they have gradually become indispensable.

Electric blankets are common in European households, the current statistics show that more than 5 million electric blankets are sold on an annual basis in Europe. The global electric blanket market is expanding, a market analysis report estimated the value of the global electric blanket market would surge to US$1.2 billion by 2025.

Whether you are a light sleeper or a deep sleeper, you need comfortable sleep every night. Choosing the right mattress and blankets are essential for everyone to have a blissful and restful night. It's no wonder the bedding industry is one of the largest and fastest-growing industries in the world today.

If your business imports bed mattresses or bedding accessories, we have a question for you: do you feel the market is becoming more and more competitive? We at Wellcare think so, and we have some ideas that we think will help.

No matter what you think about the bedding industry, you probably agree that competition is getting steeper. More and more customers prefer shopping for their mattresses online than in physical stores, and the digital market is arguably even more competitive.

As the competition in the bedding industry continues to rise, we recommend adding electric underblankets to your product line to stand out.

The mattress industry of Europe, according to market research between 2007 and 2015, went through mixed dynamics, a drop in 2009 and a sudden increase in 2010-2011. For sustainable growth in an unpredictable market, importers must make sure that they import only from reliable suppliers and work with more reliable suppliers in the business.

The bedding industry has progressed rapidly over the years. Buyer needs have changed and demand has increased, so more companies have been built to match. Unfortunately, that means constant competition between companies.

As Generation Z grows more influential, they take over more of the spotlight. Who are the Gen Z anyway and why are they so important?

According to Barclays , Gen Z has become the world's most populated age group with a headcount of 1.9 billion. That means they make up 25% of the world’s population, exceeding Gen Y - better known as the millennials - who make up 24%. Gen Z is expected to be the world's largest consumer group in 2020, taking up 40% of buyers in the United States, Europe and the BRIC.

Are you an importer or a distributor? Do you sell flexible heating products such as electric blankets or heating pads?

If you are interested in distributing flexible heating products, please take 5 minutes to read this blog. This might just be the perfect opportunity that will lead to your future success!

Since the advent of electric blankets and flexible heating products into the global market the European markets have experienced a considerable change in consumer trends.

People have come to acknowledge these flexible heating products much more widely and most people have accepted them inside their households. This has happened mostly in the European markets due to the suitable weather conditions there.

Retail is big business. In 2016, the retail industry reportedly made more than $25 trillion in sales worldwide. The story is different, though, for many retailers doing business in the UK.