WELLCARE Blog for Business

Whether you are a light sleeper or a deep sleeper, you need comfortable sleep every night. Choosing the right mattress and blankets are essential for everyone to have a blissful and restful night. It's no wonder the bedding industry is one of the largest and fastest-growing industries in the world today.

The quality of your sleep is related to the quality of your mattress and bedding, and companies are taking advantage of this. There have been industry breakthroughs and tech advancements, enabling companies to come up with great innovations and improved product features dedicated to customer comfort. These industry milestones have been attractive to product manufacturers and sellers alike.

Offline stores aren't the only places you can buy mattresses and electric underblankets. There are now plenty of online stores with high-quality products and services, indicating how the shopping preferences of consumers have changed.

The current situation of the bedding industry

Physical store sales of mattresses grew to USD 14 billion, at an average growth of 6.1% per year from 2011 to 2016. The sales will continue to grow at 3.2% per year until 2021.

The industry has grown so much that even its employment rate has increased. Most influence is coming from millennials aged 34 or younger; by accounting for 30% of all retail mattress sales, they have become the largest customer group of bedding products.

The electric underblanket is a newer product of the bedding industry. Since it helps to relax the body, this innovation has benefitted the elderly and anyone else who suffers from muscle or joint stress It's so useful and dependable that demand for it is increasing.

There are now many companies in the electric underblanket business, and we at Wellcare proudly set the standard. Our expert team prioritizes the user's comfort as they work to improve every aspect of the electric underblanket from its product quality to its beautiful design.

The relationship between importers and suppliers

It's easy to think about cost and profit margins as the key to success in the industry, but there are more important things to consider. You need to have high-quality products and equally good business relationships.

This includes your choice of product suppliers. A good supplier excels in many ways: the high quality of their products, their brand image and standards, and their passion for their work. It's also wise to learn about the kind of customers your supplier has. They are your business partner and you need to have trust and confidence in them.

Here are some good steps to take when considering a bedding product supplier to import from:

1. Find out about suppliers online. Do extensive research about potential suppliers before short-listing them.
   
   
2. Attend international trade shows to find reputable and profitable businesses.
   
   
3. Make sure that the supplier has a good reputation. Learn about their earlier products, services or business activities.
   
   
4. Learn about how they have kept up with industry trends and demand in the past.
   
   
5. Try to meet your potential partners in person. Make an effort to travel to their respected country and visit their company.

Standards for selecting bedding suppliers

There are many challenges to importing bedding products from overseas. For example, a foreign supplier might offer you higher profit margins at low production cost, but they are likely compromising on product quality. This is not recommended as it ignores the customer's need for value.

Here at Wellcare, we understand that users are seeking products that offer comfort, relaxation and improved sleep, but with no risk of overheating. Low-cost and low-quality products will not fulfill that. The reason behind is simple, a high quality product is directly related to its material, design and manufacturing process. One can speed up the manufacturing process by skipping a few steps, or by lowering the standards. But the final product will obviously be very different from a product that follows a strict manufacturing process.

We aimed to focus on excellent quality, beautiful style and top-of-the-line materials.

We understand that leading the industry is not about the lowest prices and the highest profits, it is about creating productive, fruitful solutions and meeting the changing needs of the consumer. We a diverse range of effective sleeping solutions for people who just want a better night of sleep.

This is Wellcare's perspective towards our work, and we constantly work to improve and lead the market even more.

Why is Wellcare the first choice for electric blankets?

More than plain comfort, Wellcare delivers appropriate and effective products for the customer's needs. We share valuable information with our importers and help them sell. The bedding industry is highly competitive, and so we maintain our position by offering our best at all times.

The Wellcare electric blankets, including underblankets and overblankets, has become popular and in-demand among global importers. The product is designed with the best forms of technology, built with a very efficient team of experts. With dedicated research, development and testing, we introduced the innovative 4D DWF (Dynamic Warmth Flow) technology that sets us apart.

Every heating product we manufacture is made with care and concern for our customers, inspired by the warmth of love and happiness. The Wellcare electric blanket is intended to soothe all the discomfort and melt stuffiness away, making you feel relaxed and cared for as you use it.

Our 4D DWF technology was invented by our team of experts after extensive research for years. It contains heating wires and an exclusive design carefully crafted into the electric blanket. The blanket is then stitched beautifully with air-releasing holes all around. The holes are designed to discharge warm air, which merges with the outside cold air and creates a balanced, moisturized warmth flow. The electric blanket's specific design makes it the best aid for fulfilling and restful sleep.

This intelligent design is what keeps Wellcare ahead of the competition. We understood the shift in the mattress industry and customer's shopping preferences.

The innovation will also allow more importers venture into electric blanket market, once they see the demand, effectiveness and potential of the product in the market. Wellcare has already achieved the research, innovation, testing and even the initial introduction to the market. Importers only need to see the excellent technology for themselves and its potential to attract more customers for them.

Wellcare emphasizes the role of customers in increasing profit and gaining an advantage in the market. Our electric blanket marked its significance in the market as many customers used it and prefer it over any other traditional blankets. Their good feedback helped us win an even better reputation in the industry.

The electric blanket does more than just offer warmth in cold weather or relax body stress. Heat improves blood circulation in the body, which improves overall health. This blanket's 4D DWF technology makes this possible for all users.

Wellcare’s 4D DWF (Dynamic Warmth Flow)

This is a new kind of technology that we use in our heating pads, pillows, cushion and electric blankets. If you look closely at the surface of your Wellcare electric blanket, you will see tiny holes. These are designed to release the warm air generated in the blanket and help it travel more effectively.

The primary function of these holes is to allow heat to escape from the blanket and merge with outside cold air, producing moisturized and warm airflow for the user. The technology is very efficient and useful in helping the user retain the warm, cosy feeling over long periods of use.

Other electric blankets overheat at night, causing discomfort and sweating to the user. You won't have that problem with Wellcare's electric blanket. Users from different preferences, conditions, sensitivity levels and even ages have found the electric blanket very comfortable and relaxing.

Our 4D DWF technology also has the unique advantages of breathability and better coverage area of warmth, due to improved distribution of the warmth flow.

About the Wellcare brand

Wellcare is a trusted and reputable company that has provided the best for its customers throughout the years. The unique features of our products, such as the electric underblanket, make it unlike any other electric underblanket available. It's comfortable and versatile enough to be used in any climate.

We believe that a warm night of sleep can help revitalize you when you wake up, among many other advantages. A 4D DWF electric underblanket is guaranteed to help you with this. If you experience any body stress, discomfort or poor sleep due to coldness, you can try our electric underblanket at home and see the difference immediately.

Our mission at Wellcare is to deliver happiness by providing care around you. We design and develop high-quality products to help everyone looking for more restful nights. We believe the best warmth in this world comes from mankind’s sincerity, kindness and a loving heart.

Our experts at Wellcare carefully design the product with the best methods and tools, so that people can sleep comfortably and better. They understand customer needs and take feedback seriously, continuously improving the product over time.

• Carefully chosen materials.
  
  We use versatile, environment-friendly materials in beautiful styles for the best value. We select them to be safe to use with heat and electrical flow, and we offer different textures to suit user preference: Eco Fleece, Cosy Fleece, Baby Fleece and Comfort fleece. The goal is to deliver a customized and comfortable experience for all of our end-users.

• Attention to detail.
  
  We pay attention to details that may be small but make a huge difference in the user's experience. For example, we have a standard length for our fabrics to control contamination.

• Eco-friendly.
  
  Wellcare follows and maintains ISO14000 guidelines to create eco-friendly products. We understand that most manufacturing processes take a toll on the earth’s health, and we specifically choose non-toxic materials to reduce the harm to our environment.

• Convenience and ease.
  
  Our electric underblanket have become a necessity for people all around the world. We've developed various models so our users always have choices. We also include an instruction manual with the electric underblanket, so anyone can learn how to care for and use the electric underblanket.
  For exceptional comfort and a better sleep experience, the electric underblanket from Wellcare is the perfect companion. Enjoy a good night's sleep or even just a power nap with our electric underblanket to keep you warm!

Distribution Partnership Program

According to Mark S. Jones, President and CEO of HSM, the mattress industry is evolving brick by brick. Inventions like sleep tech are pushing forward innovations and better products. Importers who recognize the trend know that they need to sell products with higher value to meet the market.

Wellcare is welcoming importers who would like to partner with us. By signing up for our partnership program and building a relationship with us, you can bring our high-quality and in-demand products to your country.

Many importers have chosen to work with Wellcare because they saw how modern customers have changed: from their online purchases to their research habits. Wellcare has stayed ahead of the competition in the industry, and we invite you to do the same with us.

Click on the image link below to sign up for our partnership program today.