We all sleep. That’s one thing you can expect from every person on this planet - that we need to sleep, and all of us at some point eventually do it. That’s how the sleep industry began: helping people not only getting to sleep, but getting to sleep better.
It’s a strange thing to realise, but sleep is even more precious now that we have tools and technology that make work easier. We carry these gadgets wherever we go - so why not develop gadgets that make sleep easier?