WELLCARE Blog for Business

Are you an importer or a distributor? Do you sell flexible heating products such as electric blankets or heating pads?

If you are interested in distributing flexible heating products, please take 5 minutes to read this blog. This might just be the perfect opportunity that will lead to your future success!

For flexible heating product distributors

The marketplace is becoming a lot more competitive and people are selling electric blankets and heating pads at a lower price. However, if you do NOT want to compete on price and would like to find a flexible heating brand that has the ability to research and develop astonishing products with new technology, look no further.

Wellcare is a well-experienced flexible heating brand and manufacturer that creates top quality products. We are also looking for the perfect partner to distribute our products around the globe.

If you have a great sales team but struggling to find a good product to sell, we are confident that Wellcare's product will be your perfect match.

For bedding, mattress and linen industries

If we can build the best sleeping environment for consumers and help them get a good night of sleep, we will naturally attract an endless amount of new customers. Do you agree?

However, did you know temperature, humidity, air permeability and fabric material are the most important elements that determines your sleep quality?

If you are looking to break new barriers by cooperating with flexible heating company, Wellcare can become your best partner. Please contact us!

Our research and development team have exceptional experience and are always looking to design and produce the best product. We are constantly challenging the market by creating innovative products with new cutting-edge technology and designs!

We are also looking for someone that can become our long-term partner. Feel free to get in touch with us if you want to learn more.

We have been in the flexible heating industry for a long time and we feel the current problem is that there are too many similar products on the market. Thus, people start to compare electric blankets and heat pads based on their numbers, specifications and price.

When the market gets over crowded with similar products, it's time to shift your focus. You do NOT want to sell look-a-likes and compete on price. Most of the time, this route creates unhealthy profit margins and will create a downward spiral that ultimately hurts your company.

Therefore, we believe selecting a unique and high-quality product is the smart way to go!

The growing electric blanket market

The electric blanket market is actually growing quickly, the global forecast is that the electric blanket market will reach 1,200 million USD by year the 2025. The market is expected to grow at a rate of 7.1% Compound Annual Growth Rate (CAGR) from the year 2017 - 2025. 

This is why you should get into the electric blanket business now. The growth rate for this market is simply booming!

Why is the electric blanket market growing? Mainly it's because electric blankets are much less expensive than heaters, therefore, it has become a popular alternative to heaters. Consumers also save a lot of money on their electric bills by using electric blankets at night.

The affordable price and money savings on electricity are NOT the only 2 reasons why electric blankets are gaining in popularity. 

The most important reason is that electric blankets are extremely comfortable! People love to sleep with an electric blankets during cold winter nights. The best temperature to fall asleep is around 18.5° Celsius (65° Fahrenheit) . Some people simply don't like to sleep in a warm, dry or humid room. Sleeping on an electric underblanket might also help you fall asleep faster or get a better night's sleep.

If you wish to learn more about electric blankets, here is an article on all the major benefits of an electric blanket.

How to compete in the electric blanket market?

In order to compete in the marketplace, you need a unique and competitive product. You will also need to carefully choose your market segmentation, value proposition and product differentiation.

If you are looking for a special product that can bring your company a higher profit margin, look no further!

Wellcare has been an electric blanket manufacturer for many decades. We recently launched electric blankets and heating pads made with our signature 4D DWF (4D Dynamic Warmth Flow) technology. We confidently believe this new technology will lead the way and become the basic foundation for 5^th generation electric blankets.

You might ask, what is 4D DWF technology? This is a new technology created solely by Wellcare. It took us more than five years of research and development before it was finalised for mass production and commercial use.

What makes 4D DWF technology unique are the holes pierced through the electric blankets and heating pads. Here is an image of a 4D DWF product below.

The 4D DWF technology focuses on the 4th dimension, which refers to the dynamic warmth flow that is created as heat is released from the holes and merges with cold air.

Unlike ordinary flexible heating products that are only warm when your skin is in direct contact with them, products with 4D temperature technology can deliver warmth more efficiently to create a comfortable temperature around you.

4D DWF products are extremely comfortable. The 5^th generation electric blankets focus on our senses. We wanted to create a better environment that can help consumers relax and sleep better. 

Traditional electric blankets can become too hot, too dry or too stuffy overtime. When using traditional electric blankets, we usually become too hot at night and want to remove the blankets.

4D DWF electric blankets are the perfect solution to this problem. They provide the perfect temperature with optimal humidity. You won't feel too dry when using a 4D DWF electric blanket because the heat from the holes merges with cool air and creates the ideal humidity level for sleep.

If you wish to acquire more information, click on this article to learn everything about 4D DWF (4D Dynamic Warmth Flow) technology.

How to gain a better profit margin?

People are selling electric blankets and heating pads at a lower price. This has already created a problem because everyone is competing on price.

This is a lose-lose situation for all electric blanket distributors and retailers because they are all battling in a red-ocean market.

Your company can embrace blue ocean strategy by:

• Creating value - You should look for a new technology that greatly improves or solves a big problem. Wellcare tackles this problem by designing 4D DWF technology that ultimately help create the best sleeping environment for consumers.
  
  
• Big improvements - Wellcare improves electric underblanket and heating pad's air permeability which leads to better comfort. All of our fabrics are top-quality materials that are carefully selected. We also pay great attention to environmental protection, we improve our manufacture process to minimize the harm to our environment.
  
  
• Increase quality - 4D DWF technology help bring a better sleep environment for consumers. Wellcare's goal is to increase people's sleep quality awareness by promoting a culture that helps people sleep better. We accomplish this by working with sleep experts and professors. We spread these knowledge by frequently publish blogs, ebooks and long form contents.
  
  
• Eliminate discomfort - Wellcare's 4D DWF technology resolves the problem of overheating, feeling too dry and feeling too stuffy. We tries to educate the market by publishing blog contents, images, videos in multiple languages.

Do you want to better service your customers? Are you solving their problems? Once we solve our customer's problems and deliver a better user experience, your company will naturally attract customers and grow your market share!

The solution is to find a unique product and target a specific customer base. You need to be able to clearly differentiate your product and sell them at a decent price with a healthy profit margin.

Wellcare's 4D DWF electric blankets and other flexible heating products are the perfect solution. We have invented a brand-new technology that might potentially disrupt the marketplace. We manufacture and sell these high-quality products at a reasonable price and, most importantly, at a good profit margin.

We are currently looking for importers and distributors from European countries to team up with us and become our partners. With your help, we can grow together and quickly promote this innovative product in your country!

Team up with Wellcare

Over the years, Wellcare has become a well-known flexible heating product manufacturer by supplying products of exceptional quality. Our design and manufacturing team works hard everyday in order to create the best products.

We often ask ourselves whether this product is good and safe enough for our own loved ones to use? The answer is definitely a 'yes'; we are confident that we manufacture high-quality products and our loved ones will love them.

4D DWF gradually opening up their visibility worldwide, you can see Wellcare's products on more and more channels. Wellcare's 4D DWF products includes electric blankets, heating cushions and mobile heating products. If you do agree that existing traditional electric blankets have flaws and want to introduce a better product to your customers, our products can be a great choice.

If you feel you share the same philosophy as us and would like to become a leader in blue ocean, you should partner up with us. We can work together to promote this philosophy and bring a better user experience for everyone all over the world!

Wellcare is looking for import and distribution partners that can help us grow the 4D DWF (4D Dynamic Warmth Flow) product lines.

We offer a complete line of flexible heating products that includes electric underblankets, electric overblankets, heating pads, heating cushions and the TO-GO series which includes mobile heating belts, mobile heating cushions and other types of mobile heating products.

Added bonus and value

By applying to become Wellcare's distribution partner, we will frequently collaborate with each other and become real business partners. 

What is the benefit of becoming a Wellcare partner? We will provide:

• Valuable training materials
  
  
• Training sessions for your sales team.
  
  
• We will explain the unique selling points of all our products so your sales staff can quickly gain knowledge to re-sell these products to your own customers.
  
  
• We will also provide training materials such as books, brochures and videos to educate your team members.

We also provide marketing and advertising assistance. We have a full team of online marketing experts ready to promote 4D DWF products. Online marketing is the future of promotion and we are constantly investing to establish Wellcare as the dominant brand for electric blankets, heating pads, flexible heating products and other new categories of products in the future.

So, are you excited about 4D DWF and Wellcare's products?

If you are interested in becoming a Wellcare distributor, please click on the link below and fill out the form; our team will contact you within 24 hours. We don't just work with any distributors, we want to get the best match and find a long-term business partner that we can grow with.

Click on the link below to get in touch with us.