Electric blankets have become an indispensable partner for a good night’s sleep, regardless of the weather conditions outside. It’s extremely cozy to cocoon yourself in a warm blanket. There are many electric blanket models available on the market at a wide range of prices. How can you choose the one that is most suitable for you?
Wellcare compiled and analyzed nearly 800 comments positive and negative user comments posted to a popular German website about two single size electric blankets from the same brand but at different price levels. The first was a standard electric underblanket that entered the market in 2017, and the second was a deluxe model that hit the market nearly a decade ago. Both were 150x80 cm in size.
The comments revealed the features that consumers care about, and the inferred behavioral trends can help people to find the most suitable electric blanket among all the available options.